now happening at c spire

Wireless Provider Begins New Phase for SCOUT, its Personalized Recommendation Tool Now Offering Personalized Movie, Book and Music Recommendations in Addition to Great Apps

Ridgeland, Miss. (Aug. 17, 2012) – C Spire Wireless, the only wireless provider in the U.S. that provides consumers and businesses a suite of personalized wireless services, today announced the introduction of SCOUT 3.0, the next exciting phase in its ongoing mission to provide wireless users with an app and data experience that is personalized just for them.

SCOUT 3.0 not only provides personalized app recommendations, but now also offers movie, book and music recommendations that can be downloaded from iTunes, Amazon.com and many more – all unique to each individual. Powered by Rovi entertainment data, SCOUT 3.0 is available for all C Spire Wireless customers and any other wireless users with smartphones that operate on Android or Apple iOS mobile operating systems who are interested in personalizing their experience.

C Spire experts, or Star Users, review apps and other content each week and recommend their favorites. Star users get the opportunity to rate apps and write reviews about SCOUT’S personalized recommendations. Star users can also participate in the critic’s program and write reviews so other customers can ‘follow’ them to see what they like. Star users also share their reviews about favorite apps and entertainment on cspire.com or social networks like Facebook™ and Twitter™.

Customers and prospective customers can register for SCOUT by simply signing up online at www.cspire.com, via their wireless device or in any C Spire retail location.

“Why should wireless users have to search endlessly and purchase apps and entertainment in a trial and error fashion, never really having all of the apps and entertainment that they could be enjoying? At C Spire, we are all about helping our customers receive the perfect wireless experience just for them, which is why we enhanced our SCOUT personalization tool to include books, movies and music, in addition to apps – delivered in the palm of their hand,” said Suzy Hays, senior vice president of Personalization and Brand Management for C Spire Wireless. “SCOUT 3.0 is taking app and entertainment personalization to a new level, making personalized wireless at C Spire even more differentiating and desirable.”

“With the Rovi information and recommendation technology behind SCOUT 3.0, C Spire has created an application that delivers a highly personal and engaging customer experience,” according to Bob Shallow, SVP of sales and marketing, for Rovi. Rovi has a rich database of information on entertainment content, collected over more than 20 years and powering leading service providers like C Spire Wireless and CE manufacturers.

Hays said recent industry research shows there is an increasing need for app recommendation tools like SCOUT 3.0 with Android and iOS users now accounting for 88 percent of all app downloads. According to “AppNation,” a May 2012 study by Nielsen Research, the average number of apps per smartphone has jumped 28 percent in the last year from 32 apps to 41 and app usage increased 10 percent vs. the mobile web.

“With more than 80,000 participants signing on in just six months, SCOUT is already a success by all accounts. But, we’re taking it to an entirely new level with 3.0,” said Hays. “SCOUT 3.0’s new features like book and movie recommendations and new benefits for Star Users are all a part of C Spire’s continued efforts to make the wireless experience personalized and unique for each individual.”

Personalized Wireless

Personalized wireless at C Spire is a compilation of a number of different services, systems and programs that combine to offer an unmatched wireless experience that directly reflects and serves each customer’s unique needs. Customers will see this unique personalization in apps and content that fit who they are, personalized wireless plans, services that anticipate their needs, and rewards they get just for using their phone in new ways.

For more information about C Spire Wireless, SCOUT 3.0 and the company’s suite of personalized wireless services, visit www.cspire.com.

About C Spire Wireless

C Spire Wireless is a diversified wireless communications company passionately committed to helping customers by personalizing wireless services designed just for them. The company is the first wireless provider in the U.S. to personalize customers’ experience by offering apps that fit who they are, services that anticipate their needs, and rewards for using their phone in new ways – all with seamless ease and at amazingly fast speeds. This news release and other announcements are available at www.cspire.com/news. For more information about C Spire Wireless and its products and services, visit www.cspire.com or follow us on Facebook at www.facebook.com/cspire or Twitter at www.twitter.com/cspire or Google + or www.pinterest.com/cspirewireless